Your fleet is bigger than your cars.
Your drivers, affiliated drivers, different vehicles for different work. Under one set of rules.
What fleet management does
Fleets, not lists
Group drivers the way you actually work: your own, affiliated, airport only. Each group with its own agreement and its own rates.
The right vehicle for the job
Saloon, MPV or executive: the job goes to the driver with the vehicle it needs, not to the first one free. The customer knows what is turning up.
Shifts and availability
Who is on, who is free and where every car is, right now. So you know what you have before you promise it to a customer.
Affiliated drivers are not a fallback.
They are the reason you can say yes.
No operator owns every car it sends. Peaks are covered by drivers who work for themselves and work with you, and the problem is not finding them: it is that each one has their own agreement, their own price and their own way of answering, and all of it ends up in one person’s head.
In a fleet, each group carries its own terms. Whoever allocates the job does not have to remember what you promised to whom: the system knows, and it still knows at two in the morning.
Agreements per group
Percentage, minimum fare, who takes the money from the passenger. Written once on the fleet and applied to every job that passes through it, with no reckoning up at the end of the month.
Who joins and who leaves
A driver joins a fleet and from that moment receives jobs on that group’s terms. If they stop working with you, they come out and stop receiving them. Without a phone call to anyone.
New drivers find £50 already waiting.
Their first jobs are on us.
Recruiting drivers is the hardest thing you do, and the hardest to explain: you are asking a working professional to try something new while they are earning, with no idea whether it will cost them.
A driver joining UrbanGo for the first time finds £50 of credit already in their wallet. That is their first few jobs: they work, they get paid, and they see how it runs before paying anything. It costs you nothing, and there is nothing to talk them into. They only have to try it.
Once per driver, not once per operator
The wallet belongs to the driver and follows them wherever they work. If you are the one bringing drivers onto UrbanGo, they arrive with the credit in hand; if you sign up drivers already on the platform, they received it back then.
What it does not cover
The credit pays UrbanGo’s commission, not your booking fee. That accrues job by job on the statement and stays a matter between you and the driver: we work it out and show it, we do not come between you.
The apps have one lever.
It is your drivers.
App jobs are done by drivers holding the same licence as yours. They are not another category and they do not work any better: they go there because that is where the jobs are. It is the only thing a platform knows how to offer, and one operator on their own cannot beat it.
Ten operators passing work to each other can. UrbanGo is not a system installed at your place: every operator sits on the same platform, separate but not isolated. When you are short of a car the job can go to an affiliated operator, and when they are short it reaches your drivers.
The job you cannot cover
Tonight you are full and the customer is in a hurry. It goes to an affiliated operator instead of an app, and it stays inside the circuit.
When it is the other one who is full
The same in reverse: the jobs they cannot cover reach your drivers. More work without adding a car.
Every hand-over has its own agreement
Who takes the money, what stays with whoever passed the job and what goes to whoever does it. Written in advance, worked out afterwards, with no phone calls.
You do not beat the competition by dropping the price. You beat it by always being able to say yes. Take away the one lever the apps have and they are what they are: an application, with no cars to make it work.
The passenger does not know whose car it is. They know who they rang.
If it turns up late, if it is the wrong vehicle, if the price is not the one quoted on the phone, it is your operation that gets the blame, even when an affiliated driver is behind the wheel. That is why the rules cannot change from one driver to the next.